Engagement rate measures how people interact with your posts relative to how many people saw them.
The Formula
Engagement Rate = Total Engagements ÷ Impressions
The result is shown as a percentage (e.g., 3.5%).
Company Pages: Engagements = Likes + Comments + Clicks + Shares
Personal Profiles: Engagements = Likes + Comments + Shares
Twitter/X
Engagements = Likes + Replies + Bookmarks + Retweets + Quote Tweets
Engagements = Likes + Comments + Saves + Shares
Engagements = Reactions + Comments + Shares
Common questions
Why is my engagement rate different on the platform vs. Ordinal?
Platforms may calculate engagement rate differently or include different metrics. Ordinal uses the formulas above, which may not match exactly what you see natively.
Why is engagement rate showing as 0% or blank?
If a post has no impressions yet (or the platform hasn't provided impression data), engagement rate can't be calculated. This is common for very new posts.