Campaigns group related posts around a theme, launch, event, or marketing initiative. They provide a unified view of all content in an initiative, help teams stay aligned, and let you track performance across posts.
Creating a Campaign
You can create campaigns in multiple ways:
Keyboard Shortcut - Enter the keyboard shortcut
Cfrom the Calendar view.Calendar - Click the + button in the top-righthand corner of your Calendar and select “Create Campaign”
Enter a name and date range, then click Create.
You’ll be able to add campaign details and individual posts in the campaign page itself.

